Nasdaq-Listed Reliance Global Group Adds $17M XRP to Digital Asset Treasury

Fourth-Largest Cryptocurrency Joins RELI's Enterprise Blockchain Portfolio

In a significant move signaling growing institutional confidence in digital assets, Reliance Global Group, Inc. (Nasdaq: RELI) announced on September 30, 2025, that it has completed a $17 million purchase of XRP, the native token of the XRP Ledger. This transaction marks the company's fourth strategic cryptocurrency acquisition in recent weeks, following earlier purchases of Bitcoin, Ethereum, and Cardano as part of its Digital Asset Treasury (DAT) initiative.

Strategic Diversification in Digital Assets

The Lakewood, New Jersey-based insurance and financial services holding company is positioning itself at the forefront of institutional blockchain adoption. According to Ezra Beyman, Chairman and CEO of Reliance Global Group, the addition of XRP aligns with the company's disciplined approach to building a diversified portfolio of digital assets that emphasize real-world utility over speculation.

"XRP offers speed, efficiency, and proven value in global payments," Beyman stated in the company's official announcement. "By adding XRP to our portfolio alongside Bitcoin, Ethereum, and Cardano, we are reinforcing Reliance's role at the forefront of blockchain adoption."

The company highlighted XRP's enterprise-grade capabilities, including transaction settlements in 3-5 seconds, minimal fees (fractions of a cent per transaction), scalability exceeding 1,500 transactions per second, and energy-efficient consensus mechanisms that contrast sharply with proof-of-work blockchains.

Market Implications and Institutional Momentum

Reliance Global Group's XRP purchase joins a growing trend of public companies incorporating digital assets into their treasury operations. Prominent crypto lawyer Bill Morgan highlighted the significance of this institutional adoption, noting that it demonstrates how traditional financial services firms are beginning to view cryptocurrency as strategic infrastructure rather than speculative assets.

This move comes during a pivotal period for the broader cryptocurrency market. XRP is currently trading around $2.95-$3.00, with market analysts projecting potential gains toward $3.25-$3.62 in October 2025 if institutional adoption continues to accelerate. With a market capitalization exceeding $177 billion, XRP ranks as the fourth-largest cryptocurrency globally and serves as a bridge asset for international payments.

The timing of RELI's acquisition is particularly noteworthy. The cryptocurrency community has dubbed October "Uptober" following bullish technical indicators including a MACD cross on XRP's daily chart, suggesting strengthening momentum. Multiple spot XRP Exchange-Traded Funds (ETFs) are awaiting SEC decisions in mid-October, with Bloomberg analysts assigning 95% approval odds to these applications.

Regulatory Clarity Drives Confidence

A critical catalyst enabling institutional XRP adoption is the recent resolution of Ripple Labs' protracted legal battle with the U.S. Securities and Exchange Commission. On August 7, 2025, both parties formally dismissed their appeals, effectively ending the five-year lawsuit that had cast uncertainty over XRP's regulatory status.

The settlement agreement, reached on May 8, 2025, resulted in Ripple paying a $125 million civil penalty—significantly reduced from the nearly $2 billion initially sought by the SEC. Crucially, Judge Analisa Torres's ruling established that XRP is not a security when sold on secondary markets, providing the legal clarity that institutional investors had been seeking.

Ripple's Chief Legal Officer, Stuart Alderoty, stated following the dismissal: "The SEC and Ripple formally filed directly with the Second Circuit to dismiss their appeals. The end…and now back to business."

The regulatory breakthrough occurred under the leadership of SEC Chairman Paul Atkins, appointed by President Donald Trump, who has taken a markedly more crypto-friendly approach than his predecessor. This shift in regulatory posture has created a more favorable environment for institutional digital asset adoption.

XRP and Ripple: Transforming Cross-Border Payments

XRP's utility extends beyond its role as a cryptocurrency. Built on the XRP Ledger, the token powers Ripple's On-Demand Liquidity (ODL) service, which enables financial institutions to conduct cross-border transactions more efficiently than traditional SWIFT wire transfers.

Ripple has established partnerships with major global banks and payment providers including Santander, SBI Holdings, and American Express. These collaborations leverage XRP as a bridge currency, allowing institutions to move money internationally without maintaining pre-funded nostro accounts in multiple currencies—a practice that ties up trillions of dollars in the global banking system.

According to market research, a joint report from Ripple and Boston Consulting Group projects that the tokenized asset market could exceed $18 trillion by 2033, highlighting the massive potential for blockchain-based payment infrastructure.

The XRP Ledger ecosystem continues to evolve beyond payments. On October 1, 2025, the Multi-Purpose Token (MPT) standard was activated on the mainnet, designed specifically for institutional tokenization of assets like bonds and money market funds. Plans are underway to integrate MPTs into the XRP Ledger's Decentralized Exchange (DEX) and Automated Market Maker (AMM) liquidity pools, with a native lending protocol scheduled to launch later in 2025.

Impact on XRP Price and Adoption Prospects

While Reliance Global Group's $17 million XRP purchase represents a relatively modest allocation compared to the token's $177 billion market capitalization, the symbolic importance of institutional validation cannot be overstated. Public company treasury allocations to digital assets serve as endorsements that can influence other corporations considering similar moves.

Prominent XRP analysts have highlighted several bullish price catalysts converging in October 2025. Dark Defender, a well-known technical analyst, has identified a "Falling Wedge" pattern suggesting potential price targets ranging from $4.17 to $5.85, corresponding to upper Fibonacci Extension zones. Standard Chartered analyst Geoff Kendrick maintains an aggressive target of $12.50 by 2028, implying 325% upside from current levels.

The pending approval of spot XRP ETFs represents the most immediate catalyst. Following the launch of the ProShares Ultra XRP ETF (a 2x leveraged futures-based fund) in July 2025, market participants are now awaiting decisions on 11+ spot ETF applications. ETF approval would unlock access for retail and institutional investors who have avoided cryptocurrency exchanges due to complexity and security concerns.

Historical precedent supports this optimism. Bitcoin returned 165% following the approval of spot Bitcoin ETFs in January 2024, demonstrating the powerful demand that regulated investment products can generate. The REX/Osprey XRP ETF, which launched on September 18, 2025, debuted with nearly $38 million in first-day trading volume, signaling strong institutional interest.

Ripple's Legal Standing and Business Operations

The resolution of the SEC lawsuit removes a significant overhang that had suppressed XRP's price and limited institutional participation for nearly five years. XRP plummeted over 60% when the lawsuit was filed in December 2020, dropping from approximately $0.50 to multi-year lows. The token has since recovered dramatically, with investors who held throughout the entire legal battle now sitting on gains exceeding 1,700%.

For Ripple Labs as a business entity, the legal clarity enables more aggressive expansion of its payment network. The company can now pursue partnerships with U.S. financial institutions without the regulatory uncertainty that previously deterred potential clients. Ripple CEO Brad Garlinghouse has suggested that XRP could potentially be included in U.S. government strategic digital asset reserves, following President Trump's crypto-friendly policy stance.

Ripple's launch of the RLUSD stablecoin in December 2024 adds another dimension to its payment ecosystem. While RLUSD competes with established stablecoins like USDC, transactions using the stablecoin still require XRP for network fees, creating incremental demand for the native token. However, monthly XRP transaction volumes have actually trended lower throughout 2025, suggesting that fundamental adoption metrics remain mixed despite regulatory tailwinds.

Partnership Opportunities and Enterprise Adoption

Reliance Global Group's integration of XRP into its Digital Asset Treasury reflects broader strategic thinking beyond simple investment returns. The company operates insurance-focused technology platforms including RELI Exchange and 5MinuteInsure.com, demonstrating its commitment to modernizing distribution and customer engagement through technology.

According to the company's announcement, Reliance views blockchain participation "not as speculative instruments but as strategic tools to enhance resilience, efficiency, and growth." This philosophy positions RELI to potentially integrate XRP's payment capabilities into its insurance and financial services operations, creating use cases that extend beyond passive treasury holdings.

The company's Crypto Advisory Board provides governance oversight for digital asset investments, emphasizing secure custody, regulatory compliance, and risk management. This institutional framework distinguishes RELI's approach from speculative cryptocurrency trading and aligns with best practices for corporate digital asset holdings.

Reliance joins other companies making similar strategic moves. Japanese gaming and blockchain firm Gumi recently approved a ¥2.5 billion (~$17 million) XRP purchase to anchor its digital asset treasury, suggesting a coordinated trend among corporations viewing XRP as foundational infrastructure for enterprise blockchain strategies rather than merely a speculative investment.

Risk Considerations and Market Volatility

Despite positive momentum, investors and corporate treasurers must acknowledge the inherent risks in cryptocurrency holdings. XRP experienced price declines exceeding 20% from record highs twice over the past year, including one drawdown of 45%. The token's current consolidation between $2.90-$3.07 reflects ongoing uncertainty as markets digest recent developments.

Technical analysis indicates that XRP faces immediate resistance at the $3.07 level, with analysts cautioning that a breakdown below $2.77 could trigger a retest of $2.52 support. The Fear & Greed Index currently registers 70 (Greed), suggesting that market sentiment may be overextended in the short term.

Competitive threats also warrant consideration. While XRP offers speed and cost advantages over traditional wire transfers, stablecoins like USDC provide similar benefits without price volatility. Ripple's RLUSD stablecoin, designed to address this issue, has yet to gain significant traction compared to more established alternatives. Additionally, SWIFT's development of blockchain-based settlement systems could reduce XRP's competitive differentiation in cross-border payments.

Reliance Global Group acknowledges these risks in its forward-looking statements, noting that "actual results could differ materially from those anticipated due to a variety of risks and uncertainties, including: volatility or declines in cryptocurrency markets; challenges in executing and managing digital asset investments; regulatory or accounting changes that adversely impact digital asset holdings."

Conclusion: A New Chapter for Institutional Crypto Adoption

Reliance Global Group's addition of XRP to its Digital Asset Treasury represents more than a single corporate investment decision—it symbolizes the maturation of cryptocurrency from a fringe asset class to a component of institutional financial strategy. The convergence of regulatory clarity, technical innovation, and growing adoption by traditional financial institutions creates a foundation for sustained growth in the digital asset sector.

For XRP specifically, the resolution of legal uncertainties, pending ETF approvals, and expanding use cases in global payments position the token for potential appreciation in the coming months and years. However, investors and corporate treasurers must balance optimism with prudent risk management, recognizing that cryptocurrency markets remain volatile and subject to rapid shifts in sentiment.

As Reliance Global Group and other publicly traded companies continue to build diversified digital asset portfolios, the line between traditional finance and blockchain technology continues to blur. Whether this institutional adoption translates into sustained price appreciation for XRP will depend on fundamental factors including transaction volume growth, partnership expansion, and the successful integration of blockchain technology into the legacy financial system.

The next several months will prove critical, with multiple ETF decisions, continued ecosystem development on the XRP Ledger, and broader macroeconomic factors all influencing market direction. For now, institutional confidence in XRP appears to be strengthening—a development that could reshape not only the cryptocurrency's price trajectory but also its role in the future of global finance.

Sources

1. Reliance Global Group Official Press Release - Globe Newswire, September 30, 2025
2. Reliance Global Group Adds XRP to Digital Asset Treasury - Investing.com
3. Ripple vs SEC Lawsuit Decision - CCN.com, August 2025
4. SEC Settlement Agreement with Ripple Labs - U.S. Securities and Exchange Commission
5. XRP SEC Case Complete Analysis - MEXC Blog
6. XRP Treasury Holdings Hit $11.5B - CoinGape
7. Why XRP Is Going Up: October 2025 Price Predictions - Finance Magnates
8. XRP Price: Why October Will Be Most Bullish Month - Cointelegraph
9. XRP Price Prediction 2025-2030 - Benzinga
10. Ripple's Legal Battle Timeline - CoinGape
11. XRP Ignites "Uptober" with Bullish MACD Cross - Breaking Crypto
12. Prediction: XRP Will Soar to This Price in 3 Years - The Motley Fool

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